Zbang Start a project

Paid media for ecommerce brands.

Zbang is an independent agency in London. One team runs Google Ads, Meta Ads and the page after the click, for ecommerce brands that want less wasted spend and evidence for every change.

Start a project Get a free First Look

First Look is our free, automated Google Ads audit. It is read-only and never changes your campaigns.

Zbang’s founder, George Birdac, leads the work. Independent since 2019, based in London and a Shopify Partner.

First Look audit Run on 28 September 2026

Juice from the Raw

Google Ads account, last 90 days, figures in USD

B 76.5 / 100 account grade

$1,060.44 /month estimated addressable recovery

4 ranked fixes

  1. Add top zero-conversion terms as negatives$790/mo
  2. Pause or restructure high-CPA non-competitor terms$271/mo
  3. Increase investment in efficient growth termsStructural risk
  4. Fix feed issues blocking productsStructural risk
Estimated impacts from a real First Look. Every change needs review. See the full audit

Three ways to work with us.

An instant automated read, a specialist’s written plan, or a team that stays with the account. Each step stands on its own.

  1. 01Free and automated

    First Look

    FreeInstant results

    Connect Google Ads read-only and get grades, ranked fixes and campaign plans at once, with no specialist involved.

    Get a free First Look

    Read-only access. Never changes your campaigns. Files cleaned up after 7 days. How we handle data

    How First Look works

  2. 02A specialist reviews Google Ads

    Second Opinion

    £999 including VAT3–5 UK business days

    A Zbang specialist reviews the account after intake and writes a prioritised action plan, with the evidence behind every change.

    Get a Second Opinion

    Working read-only access. A prioritised written plan.

    What Second Opinion covers

  3. 03Ongoing

    Long View

    OngoingGoogle, Meta and commerce

    We run Google Ads, Meta Ads and the page after the click with you, and report what changed and what to test next.

    Start a project

    Scope, fees and notice are agreed in writing before any work starts. We reply within one UK business day.

    See a sample monthly report

Google Ads, Meta Ads and the page after the click.

Media, message and landing experience work as one system. We plan and improve them together, with every decision tied to evidence.

Google Ads

Capture demand with account structures built around how people search, shop and decide.

  • Search and Shopping
  • Performance Max evidence
  • Feed and query analysis
  • Measurement reviews
More on Google Ads

Meta Ads

Build a practical testing rhythm across offer, audience, format and creative idea.

  • Campaign strategy
  • Creative direction
  • Testing frameworks
  • Performance reporting
More on Meta Ads

Commerce

Improve the page after the click so the promise in the ad survives the journey to purchase.

  • Landing-page direction
  • Offer and journey reviews
  • Shopify UX
  • Conversion measurement
More on commerce

George Birdac leads the work.

George Birdac, founder of Zbang
George Birdac Founder

More than ten years in Meta Ads, Google Ads and Shopify.

About Zbang

Zbang is an independent agency for brands that want their paid media, creative decisions and storefront experience to pull in the same direction.

BaseLondon, UK
FocusPaid media and commerce
ProductsBuilt in-house
71–75 Shelton Street
London WC2H 9JQ

Teardowns of live ads.

We take a brand’s public ads, follow them to the page they send people to, and write down what works, what we’d change and what we’d test next.

  1. No. 327 September 20265-minute read

    Gousto’s intro offer, from ad to page

    One offer told three ways, two starting prices on one page, a link that drops its promo code and summer lines still live.

  2. No. 227 September 20265-minute read

    Gymshark’s payday push, from ad to page

    July’s summer ads still running, a sale bigger than its ads say, an Australian detour and two delivery prices on one page.

  3. No. 127 September 20265-minute read

    Snag’s 25% sale, from ad to page

    The wording of the offer, four ways of stating the size range, a discount code in two versions and the products the ads name.

All teardowns

Questions before you start.

What is the difference between First Look and Second Opinion?

First Look is free and automated: connect Google Ads read-only and get grades, ranked fixes and campaign plans at once, with no specialist involved. Second Opinion costs £999 including VAT: a Zbang specialist reviews the account after intake and delivers a prioritised written action plan in 3–5 UK business days.

Who does the work?

Zbang’s founder, George Birdac, leads the work. He has more than ten years in Meta Ads, Google Ads and Shopify. Second Opinion reviews are carried out by a Zbang specialist.

Is there a minimum ad spend?

We do not publish a minimum. Share your approximate monthly ad spend in the form and we will tell you plainly whether ongoing work is a good fit.

How do contracts and notice work?

Second Opinion is a one-off service with no ongoing commitment. For Long View, the scope, fees and notice terms are agreed with you in writing before any work starts.

What does reporting look like?

Reporting covers what changed, what it means and what the next test should answer. Second Opinion ends with an editable PowerPoint report and a prioritised action plan. See a sample monthly report.

Will you change anything in my Google Ads account?

No. First Look and Second Opinion work with read-only access, and the audit never creates, edits, pauses or deletes campaigns.

How long do you keep audit data?

By default, generated audit files and workspace artefacts are kept for up to 7 days, then cleaned up automatically. The Security page covers access, retention and every subprocessor.

Can you work alongside our current agency?

Yes. A Second Opinion report is written to be shared with the team or agency responsible for your account.

Who do you work with?

Ecommerce brands, with a focus on the UK.

How quickly will you reply?

Within one UK business day of your enquiry.

Start a project.

Tell us what you are trying to change. We reply within one UK business day.

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