Google Ads
Capture demand with account structures built around how people search, shop and decide.
- Search and Shopping
- Performance Max evidence
- Feed and query analysis
- Measurement reviews
Paid media for ecommerce brands
Zbang is an independent agency in London. One team runs Google Ads, Meta Ads and the landing page, for ecommerce brands that want less wasted spend.
First Look is our free, automated Google Ads audit. It is read-only and never changes your campaigns.
Zbang’s founder, George Birdac, leads the work. Independent since 2019, based in London and a Shopify Partner.
First Look audit
A US juice cleanse brand
Google Ads account, last 90 days, figures in USD
Run on 28 September 2026
Observed
B 76.5 / 100 account grade
A real account, checked by First Look.
The leak
Zero-conversion terms
The largest estimated fix: add the top zero-conversion terms as negatives.
Leads to fix 1
4 ranked fixes
- Add top zero-conversion terms as negatives$790/mo$790 of it is one fix
- Pause or restructure high-CPA non-competitor terms$271/mo
- Increase investment in efficient growth termsStructural risk
- Fix feed issues blocking productsStructural risk
Estimated addressable recovery
$1,060.44 /month
Every change needs review.
Three ways to work with us
An instant automated read, a specialist’s written plan, or a team that stays with the account. Each step stands on its own.
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01Free and automated
First Look
FreeInstant results
Connect Google Ads read-only and get grades, ranked fixes and campaign plans at once, with no specialist involved.
Get a free First LookRead-only access. Never changes your campaigns. Files cleaned up after 7 days. How we handle data
How First Look works -
02A specialist reviews Google Ads
Second Opinion
£999 including VAT3–5 UK business days
A Zbang specialist reviews the account after intake and writes a prioritised action plan, with the evidence behind every change.
Get a Second OpinionWorking read-only access. A prioritised written plan.
What Second Opinion covers -
03We run your ads
Long View
Commission on salesFor brands selling £2m+ a year
We run your Google and Meta ads to grow your sales, and our pay rises and falls with them. Our designer makes the ads and landing pages when you need them, or we work with yours.
Work with usFor brands selling £2m–£8m a year, commission is our only fee. You pay Google and Meta for the ads directly. We reply within one UK business day.
See a sample monthly report
Google Ads, Meta Ads and the landing page
The ad, the message and the landing page work as one system, so we plan and improve them together.
Meta Ads
Build a practical testing rhythm across offer, audience, format and creative idea.
- Campaign strategy
- Creative direction
- Testing frameworks
- Performance reporting
Commerce
Improve the landing page so the promise in the ad survives the journey to purchase.
- Landing-page direction
- Offer and journey reviews
- Shopify UX
- Conversion measurement
George Birdac leads the work
More than ten years in Meta Ads, Google Ads and Shopify.
About ZbangZbang is an independent agency for brands that want their paid media, creative decisions and storefront experience to pull in the same direction.
71–75 Shelton StreetLondon WC2H 9JQ
Teardowns of live ads
We take a brand’s public ads, follow them to the page they send people to, and write down what works, what we’d change and what we’d test next.
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Jaques of London’s early Black Friday, from ad to page
The ad says 77% off and the page says 25% to 50%, a code the page won’t take, three deadlines and two sales claiming the year’s best prices.
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Gousto’s intro offer, from ad to page
One offer told three ways, two starting prices on one page, a link that drops its promo code and summer lines still live.
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Gymshark’s payday push, from ad to page
July’s summer ads still running, a sale bigger than its ads say, an Australian detour and two delivery prices on one page.
Questions before you start
What is the difference between First Look and Second Opinion?
First Look is free and automated: connect Google Ads read-only and get grades, ranked fixes and campaign plans at once, with no specialist involved. Second Opinion costs £999 including VAT: a Zbang specialist reviews the account after intake and delivers a prioritised written action plan in 3–5 UK business days, as a one-off with no ongoing commitment.
What happens after a First Look?
You can act on the ranked fixes yourself, ask for a Second Opinion (a specialist’s prioritised written plan for £999 including VAT, in 3–5 UK business days), or ask us to run the account with you through Long View.
Who is Long View for?
Ecommerce brands selling £2m or more a year. We run their Google and Meta ads in the UK and in other countries.
How is Long View paid?
By commission on your sales, usually as Shopify records them. For brands selling £2m–£8m a year, that is our only fee, with ad creative and landing pages included; above that, we agree terms with you. You pay Google and Meta for the ads directly. The rate and notice period are agreed in writing before any work starts.
Do you make the ads and landing pages?
Yes, if you need them. Our designer makes ad creative and landing pages as part of Long View. If you already have them, we run the ads with what you send.
Who does the work?
Zbang’s founder, George Birdac, leads the work. He has more than ten years in Meta Ads, Google Ads and Shopify. Second Opinion reviews are carried out by a Zbang specialist.
What does reporting look like?
Reporting covers what changed, what it means and what the next test should answer. Second Opinion ends with an editable PowerPoint report and a prioritised action plan. See a sample monthly report.
Will you change anything in my account, and how long do you keep data?
Not with First Look or Second Opinion: both work with read-only access, and the audit never creates, edits, pauses or deletes campaigns. By default, generated audit files and workspace artefacts are kept for up to 7 days, then cleaned up automatically. The Security page covers access, retention and every subprocessor.
Can you work alongside our current agency?
Yes. A Second Opinion report is written to be shared with the team or agency responsible for your account.
Work with us
Tell us what you are trying to change. We reply within one UK business day.