Pet Supplies

B2C
Meta Ads

Challenges

An established business with a successful product on Amazon is facing challenges in expanding their presence to new sales channels.


How we did it

We have reviewed the account and the campaigns structure, and made changes in order to maximise their top products. We segmented audiences more effectively, streamlined redundant campaigns, and optimised budget allocation. We did this whilst using their existing creatives.

Results

When we started, the business was struggling to reach 1.8 break-even ROAS in Meta Ads. Within 3 weeks we have achieved:

50%

reduction in CPA

+300%

increse in ROAS

+864%

Average daily sales
(from $1.5K to $13K)

Financial Services

B2C
Google Ads
Meta Ads

Challenges

A well established financial services provider faces a rising cost per acquisition (CPA) and difficulties in increasing sales volume. This significantly impacts their ability to attract new customers efficiently and sustainably.


How we did it

Strategic account reboot: Targeted keywords, new campaigns, exact match prioritisation, boosted quality score & ad strength, and enhanced extensions led to a significant CPA reduction, solidifying client success.

Results

We cut the cost per acquisition by a remarkable 60% whilst increasing sales by 126%.

60%

reduction in CPA

+126%

increse in sales

Books

B2C
Google Ads
Meta Ads

Challenges

Publishing house with limited online presence, struggling to increase conversions while maintaining a profitable ROAS.


How we did it

We devised a strategic plan focused on leveraging Google Ads and Meta Ads to expand their online presence, as well as email marketing using Klavyio. Our team meticulously crafted targeted campaigns to showcase their literary treasures to a broader audience.

Results

Through dedicated efforts and precise execution, we transformed the publishing house's online revenue by a staggering 330% within three years. What was once a modest online presence has now become a cornerstone of their business, accounting for over 50% of their total turnover.

330%

increse in Revenue